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Rohith Hettiaratchi Image

Rohith Hettiaratchi

Sr. Advisor for Media Business (Media Planning Architect)

Rohith works as a Marketing consultant specializes in Communications, counting over 30 years of experience in spheres of Agency, Client & Research verticals of the business. As a communication specialist at client end he has experiences of FMCG & Telecom business and responsible for driving top-line with efficient & effective communication expenditure. Also he has spearhead many initiatives such as cost effectiveness programs, process optimization, training & development of industry personnel. He has in-depth understanding of the South Asian region having worked across Sri Lanka, Pakistan, Bangladesh & Nepal markets. Providing marketing communications consultancy across South Asia markets in Sri Lanka, Nepal, Pakistan and Bangladesh. In Nepal, working with Outreach - Unilever Nepal, Ncell Axiata & PepsiCo. In Pakistan working with Starcom Pakistan on Ekaterra. In Bangladesh working with Mediacom & Top of Mind agencies. Managed the Starcom Media Vest Group (SMG) franchise under Brainchild Communications, Dubai, UAE, as the CEO/ MD of Emerging Markets –Sri Lanka, Bangladesh & Nepal. Was responsible for managing one of the largest advertising spends in Bangladesh as the Vice President – ATL & BTL Media of Robi Axiata Bangladesh. Managing Partner of GroupM responsible for Sri Lanka, Pakistan & Bangladesh markets reporting to MD/ CEO of South Asia. Played an iconic role of changing the game of Media buying for both Unilever and Sri Lanka as the Communication Channel Manager of Unilever Sri Lanka. Worked in Pakistan MediaCom as a General Manager handing multinational clients such as British American Tobacco (BAT) and Procter & Gamble (P&G) Started the career as the Sri Lanka’s first Media Planner at Lowe Lintas, serving the largest advertiser Unilever Sri Lanka, then moved on to other leading agencies in Sri Lanka such as Grey Worldwide & JWT.