Muntasir understood in his very early career that rural Bangladesh is just not the beautiful and green territory anymore. It represents the vibrant economy Bangladesh is promising to become. Soon to be a middle income economy Bangladesh is one of the top eleven countries of the world maintaining admirable growth consistently. A big part of it has become possible because of the ever-developing rural economy. With this in mind for the last 21 years of his career he has taken Brands to new markets and helped clients generate demands in these untapped markets through innovation in behavioral change communication (BCC) tools and also creating diversified vehicles of communication to rightly make the consumers understand their need and act properly. Muntasir has a 21 years long career in market development and brand building. Over the years he has worked for brands like Sunsilk, Close up, Dove, Clear, Fair & Lovely, Banglalink, Nestle, GrameenPhone, Robi, Harpic, British American Tobacco and many more. During his career span he has worked in three markets Bangladesh, Nepal and Thailand. He has played a vital role in developing the professional structure of activation agency business for Nepal market. Through a partner agency in Thailand he has also implemented his modules for the Thailand Rural market.