In the competitive world of instant noodles, Shin Ramyun sought to distinguish itself as more than just a product but as a lifestyle choice. Targeting adventurous young adults, Shin Ramyun aimed to become the perfect companion for life's escapades.
To achieve this, a digital film ad was crafted to capture the essence of exploration, flavor, and the joy of discovery. The central concept was to sell an experience, not just a product. Instead of focusing solely on the noodles, the ad aimed to showcase how Shin Ramyun could enhance life's adventures. The team conceptualized a journey through Nepal, known for its breathtaking landscapes and vibrant culture. This journey paralleled the experience of enjoying Shin Ramyun: spicy, flavorful, and unforgettable.
The digital film ad was meticulously planned to highlight the synergy between Shin Ramyun and the spirit of adventure. It featured young adults embarking on a trek through Nepal's mountains, valleys, and bustling streets. Interspersed with these scenes were moments of them enjoying piping hot Shin Ramyun, reinforcing the idea that this iconic Korean noodle soup was the ideal companion for any adventure.
