Generate awareness about the hazardous air quality in Nepal, trigger the audience, and establish using Pond’s Pure Detox Face Wash twice a day as the solution against the negative impact of pollution on the skin.
We understood the depth of the issue and created a communication to remind our target audience to use Pond’s Pure Detox Face Wash twice a day to fight the negative impacts of pollution on their skin. With the AQI of Nepal being high and dangerous, the communication was relatable to our audience making this campaign impactful.
#TheHabitOf2 was the main message, being communicated through our brand ambassador as well as through various avenues including Social Media platforms, BTL activations, bus branding, and influencer activation. These avenues helped push our communication and constantly remind our audience to apply Pond’s Pure Detox Face Wash twice a day, daily.
Communicate the importance of applying ponds detox twice a day to tackle the impurities caused by air pollution.
