To Liberate Nepalese people from burdens and narrowing the gap between dreams and possibilities requires paying tribute to the ideas of success and possibilities.
We created a digital film with spoken word poetry to showcase Nepali individuals breaking societal norms to chase their dreams. Our team recognized that many Nepalis have already crossed barriers to create new possibilities, and we highlighted their achievements by promoting the idea that "Everything is Possible" (#PossibleChaSabai)
#PossibleChaSabai's results emphasized the importance of reminding people that their dreams can come true. Positive feedback on both the strategy and message led to subsequent campaigns revolving around the same idea. The campaign received praise from local and international sources, including Campaign Asia, Adobo Magazine, and Branding in Asia. The YouTube video garnered over 2 million views and plenty of engagement and shares. By encouraging people to realize their potential and explore new possibilities, we hope to facilitate Nepal's growth.
Liberate the youth of Nepal with the Power of Data and Communication
