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Dashain Film 2022

Brief:

To create an emotional festival wish post to encourage the young generation to put down their phones for a bit and connect with their loved ones and celebrate the festivities.

Approach:

As the Dashain Film 2021 had a massive reach and resonated with a lot of people affected with the COVID 19 restrictions, our team knew we had to take it up a notch. While technology plays a huge role to bringing people together it also has the ability to push people away. To highlight the importance of family bond and celebrating traditions, our team came up with the story of grandfather trying to connect with his granddaughter in the best way he can, with technology.

Reflection

This digital film had a massive impact on the audience. We wanted to create a film that not only sent a message to the youth but also resonate with the older generation. The film garnered positive reactions across all social medias, with people from all walks of life sharing this emotional film and was shared by thousands on various social media platforms.

#PossibleChaSabai | Dashain Film 2022

Liberate the youth of Nepal with the Power of Data and Communication

In Collaboration with ada

Global Media Coverage