Making Family Planning the Norm for Young Couples in Nepal
Over half of Nepali women under 30, yet only a small percentage use contraception for family planning. This leads to unplanned pregnancies, impacting women's health and couples' life plans.
To address this, the Ministry, along with the National Health Education Information Communication Center and the Family Health Division, partnered with USAID's Health Communication Capacity Collaborative (HC3) Nepal project managed by Johns Hopkins University's Center for Communication Program (JHU-CCP) with creative support for Outreach. Together, they launched the 'Parivar niyojan, smart banchha jeewan' campaign, meaning 'Family planning makes a smart life.'
The campaign used TV commercials, radio ads and billboards with the theme of smart family planning, based on research showing young couples want a better future. It emphasized how spacing children can help achieve these aspirations, focusing on key moments like marriage, first child's birth and planned family size. The message was clear: family planning offers practical solutions at each stage and couples should talk to their health provider for options.
Liberate the youth of Nepal with the Power of Data and Communication
