Create a Women's Day wish post from Dove Nepal with philosophy #YouAreMoreBeautifulThanYouThink.
According to research, we found that up to 90% of women compare themselves to other women both in real life as well as social media. Women are often insecure not just about their looks but also their achievements and career.
We wanted to take Women's Day as an opportunity to show appreciation to women for all that they have done and achieved. We also wanted the general public to remind women in their lives that they are thankful and appreciative for all the warmth, support, and love.
For Women's Day 2024, we conducted a social experiment in a popular mall in Kathmandu to remind women that their passion, strength, and dedication is the core of their beauty with the help of a thoughtful note. The social experiment, first of its kind in Nepal, garnered genuine and authentic reactions from these women, as well as recognition in national and international media outlets
Reflect on local Nepali mindset of “You are more Beautiful Than You Think” With a social Experiment Campaign
