During the pandemic, #ORNKnowledge aimed to convey a message of empathy. Amidst a global pandemic, as we found ourselves locked down, seeking solace in the small joys within our homes, social media became our outlet, but it also highlighted a stark divide. While some indulged in leisure, many suffered silently, especially the marginalized. Recognizing our responsibility, we embarked on a campaign of empathy, urging privileged individuals to refrain from flaunting luxuries and instead consider the plight of others.
In these uncertain times, we aimed to be more empathetic and humane towards the less privileged. We wanted to remind ourselves of the global suffering and refrain from showcasing lavish meals as a gesture of solidarity. Our simple initiative serves as a reminder of the basic humanity within all of us. This campaign isn't for those who are suffering directly – they often have limited access to social media during these challenging times. Rather, it's intended to sensitize us, the forgetful privileged. We launched a reminder campaign urging people to refrain from showcasing their lavish cooking and meals under the hashtag #BasicHumanity within our #ORNKnowledge community.
This initiative resonated globally, earning accolades like the ECI Awards 2020 in China and recognition in the One Show Asia Showcase 2020. It reached five countries and was translated into seven languages, amplifying its impact and reinforcing the power of empathy in our society.
