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Baliyo Nepal

Brief:

Launch a national movement to combat child malnutrition in Nepal.

Approach & Execution:

For this campaign, we collaborated with Ogilvy Paris to create a memorable and impactful video. Our strategy involved creating a compelling digital video with spoken poetry using Mount Everest as a symbol to inspire action on child nutrition for a healthier Nepal. The Baliyo Nepal movement leads this effort by uniting government bodies, private enterprises, international and local organizations, civil society, academia, and the people of Nepal. Through innovative programs, the movement aims to raise awareness and drive positive change nationwide. Initially funded by the Gates Foundation, Baliyo Nepal operates on a sustainable public-private partnership model, crucial for long-term success in addressing societal issues. We collaborated closely with Ogilvy Paris's senior leadership team for several months, from concept to execution of various activities, including the impactful film. This collaboration enriched our efforts with valuable insights and expertise, helping us learn and grow throughout the process.

Baliyo Nepal